Wow the 2010 Ford Fusion got a great review from USA today auto critic today, a very impressive report. They told us at the franchise meeting that it would get the best fuel economy of any midsize hybrid, and that the drive was amazing. http://www.usatoday.com/money/autos/reviews/healey/2009-02-05-2010-ford-fusion-hybrid_N.htm
Something else I forgot to tell everyone about was the “Fiesta Movement”
Ford is giving 100 Fiesta’s for people to drive for 6 months, basically free in an extended version of the popular “Swap my Ride” campaign. These cars have been popular in Europe for years and we’re finally getting them in the US! Yay! You can go to http://fiestamovement.com/ and submit your application for an extended test drive of the fiesta.
Well I finally made it home from New Orleans after getting stuck in Chicago for the night and having my flight cancelled 3 times. After digging my car out of long term parking for an hour and making it home to no power for 4 days, and having the stomach flu I’d almost forgotten about all the exciting things that happened while I was in New Orleans. I’m back in the swing of things and wanted to tell you all the great news that was talked about in our Ford Lincoln Mercury franchise meeting.
You already know how excited I am about the new 2010 Ford Taurus which is going to have the same starting price as the current model $25,995. We also found out that the 2010 Lincoln MKS is going to have the Ecoboost engine available this summer giving it a whopping 355 hp and it will still get 25mpg! I thought that was pretty amazing, all that extra hp and no change in fuel economy. The 2010 model lineup will have Ecoboost engines available in 90% of the product line up. Lincoln is going to have a new crossover vehicle called the MKT that will have active park assist that will rival the Lexus version. The 2010 Mustang is going to be $1250 less than the Camaro, and the 2010 Fusion will start $1400 less than the Malibu and $1,000 less than the Accord. The biggest news to report…. Ford will have the most fuel efficient midsize sedan in the Fusion in the gas and hybrid models. Since 77% of people that don’t buy a Ford say it’s because of fuel economy, now that we have the quality equal or better than Toyota and Honda for the last two years, the highest safety ratings of any manufacturer this year, and fuel economy there isn’t much else to talk about!
Well okay, there are some pretty awesome technologies coming out in Ford Lincoln Mercury vehicles this year. If you haven’t heard about all the awesome things that Sync can do you’re already behind the times, but for those of you that are maybe just getting into the vehicle market – Sync is a new option available on Ford Lincoln Mercury vehicles that interacts with your bluetooth enabled phone via voice commands to make and receive calls. You can also use Sync to stream music from your phone, voice activated navigation, 911 Assist, and more! You don’t have a subscription service to Sync, it’s a one time factory option and it’s only $299! In addition to the amazing technology Sync is offering our customers, we’re also going to have Blind Spot Monitoring, and Cross traffic monitoring these safety technologies will blow you away! It’s a great time to be in the market for a Ford, Lincoln, or Mercury.
Of course I was excited about all the new product information, and the streamlined marketing and advertising that Ford is doing. After getting to hear about all this I even got to meet the President and CEO of Ford Motor Company Alan Mulally. He couldn’t have been nicer and more interested in what was going on in dealerships. I applaud him and his executive team for their teamwork, synergy, and efforts that they have put forth to make Ford a really great product for dealers to sell! Here’s to 2009 being a great year!
I remembered what I said that made him laugh, I told him I was going to post the picture of us to my facebook profile, and he thought it was really funny because they were teasing one of the other execs during the panel about facebook! It was really awesome meeting him though!
One more thing – I got to see George HW Bush and Bill Clinton speak on Monday. They talked about the importance of car dealers to their communities in providing civic support, jobs, and stabilization. They also talked about their first car memories, told some funny jokes, and told some of their regrets about their presidencies. It was enlightening to see them put so much faith in the turn around of the auto industry and how auto dealers play such and important role in the economy. Now do your part and go buy a car!